6 months

₹1,60,000 + GST

IIM Kozikode’s Advanced Product Management (APM) is a comprehensive programme that helps participants develop the conceptual, analytical, and decision-making skills and knowledge of the industry’s contemporary practices needed to successfully develop, launch and manage products & services. The course includes significant topics like the value delivery process carried out by a Product Manager (PM) and how the role varies in B2C and B2B markets along with knowledge about the nature, sources, and tools of customer insights, and strategy for new product identification, product development, testing and launching, and disruptive innovation. The course also integrates all aspects of product development and product modification through a simulation.

IIM Kozhikode Course Highlights

Field research case studies and two simulations

Capstone project and 20-hour non-classroom real-life project

Peer-learning and networking opportunities in the product Management Field

IIM Kohikode Course Content

  • Course Module 1 : Introduction Value Creation, Communication, and Delivery
  • Course Module 2 : Product and its Value Proposition Relevance of Choosing the Right Target Market
  • Course Module 3 : Strategic Elements in Product Management and Product Roadmap
  • Course Module 4 : Market Segmentation, Target Market Selection, and Buyer’s Persona
  • Course Module 5 : Managing Product Positioning
  • Course Module 6 : Innovation in Product Management and Disruptive Innovation
  • Course Module 7 & 8 : Simulation – Crossing the Chasm Scenario 1 De-briefing of Simulation Scenario 2
  • Course Module 9 : New Product Development Process: Opportunity Identification/Selection, Concept Generation, Concept Selection, Concept Testing
  • Course Module 10 & 11 : Analytics For Product Managers – Part 1 Qualitative and Quantitative Analytics, Survey Methods, Descriptive, and Predictive Analytics
  • Course Module 12 : Analytics For Product Managers – Part 2 Conjoint Analysis in Product Development, Product Modification, and Estimating Market Share
  • Course Module 13 : Product, Market Orientation, and Competitor Orientation
  • Course Module 14 : Product Management at the Bottom of the Pyramid
  • Course Module 15 : Agile Product Management, MVP, and MDP
  • Course Module 16 : Managing Products in Business Market
  • Course Module 17 : Analytics For Product Managers – Part 3 For Market Segmentation, Segment Size, and Profiling
  • Course Module 18 - 20 : Comprehensive Simulation on Product Management

IIM Kozhikode Eligibility Criteria

  • Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from a recognised university
  • Minimum 5 years of full-time work experience* post completion of qualifying education

*Internships and training experiences will not be considered as part of full-time work experience.

IIM Kozhikode Admission Criteria

The selection will be based on the candidate’s corporate nominations and retail applications with credentials, subject to meeting eligibility criteria. Final selection of participants will be solely done by IIM Kozhikode.

IIM Kozhikode Class Schedule

Saturday - 3:30 p.m. to 6:30 p.m.